News & Analysis on Cosmetics Innovation
China is a target market for many industries particularly cosmetics, due to rising affluence in the region and the fast economic growth it is displaying; and this will see fragrances boom in the coming years too.
As the world continues to go green, the demand for ayurvedic cosmetics particularly in India, is set for an increase in demand as cosmetics featuring natural or herbal components become more important to consumers.
South Korea is now the world’s biggest market for men’s skin care, underlining the enormous up take in men’s grooming products in this small country, latest research from Euromonitor reveals.
Unilever’s decision to roll out compressed versions of its Sure, Vaseline and Dove deodorants was a good one according to the latest consumer research and may set the standard for other size reduction initiatives in other consumer goods categories.
In this latest blog, Imogen Matthews looks at the new trend of product customisation and evaluates whether or not it can provide enough impetus to become the next big thing for the cosmetics industry.