Asian cosmetic brands to see 'top table' success with Korean wave
A 'Korean wave' is helping Asia's brands to take a strong foothold of the market share which will see them take their place at the top table amongst Western players once and for all.
News & Analysis on Cosmetics Innovation
A 'Korean wave' is helping Asia's brands to take a strong foothold of the market share which will see them take their place at the top table amongst Western players once and for all.
In recent years an already hard hit Japanese economy has been further impacted by a series of natural disasters that has stimulated demand for healthcare, and subsequently medicated cosmetic products.
A group of MPs in Australia have backed a bill introduced by Senator Lee Rhiannon that proposes to end all types of animal testing on cosmetics in the country.
Chemicals specialist Evonik’s hair and scalp care active ingredient SPHINGONY was selected for an Award of Merit by PCHi 2014.
Euromonitor places the key role of direct selling, a growing popularity of BB creams, nail products, and the importance of skin care products, despite the variety of preferences, as dominating top trends across 15 American countries.
*Cosmetics Vision Special*
Ingredient suppliers need to stay on top of the trends and work with finished goods manufacturers to ensure they win over consumers, says Lubrizol’s Adrian Holland.