News & Analysis on Cosmetics Innovation
*Cosmetics Vision Special*
Jeanine Reckkio, the world's only beauty futurologist says it’s the industry’s big guys who need to stop complaining and better anticipate and plan for the future. With ‘all due respect’ of course.
MakeUp Seoul was held for the first time this week, and the organiser says that, thanks to a record-breaking attendance for a first edition, the event, it will be returning next year.
The Indian based subsidiary of Revlon is set to roll out a new brand of colour cosmetics that it has priced 60% cheaper than its existing range in a move to expand and compete with its rivals.
India has got room for further hair care growth, according to market analysts at Trefis, and professional salon retail looks set to drive this expansion.
*Cosmetics Vision Special*
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.