News & Analysis on Cosmetics Innovation
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.
This year’s Cosme Tokyo and Cosme Tech events have opened up for registration, billed as the biggest cosmetics industry event in Japan.
DBP, used as a perfume solvent, skin emollient or plasticiser in nail polish could be banned as soon as October 1st in Australia, due to its’ classification as a reproductive toxicant.
The growing trend of organic cosmetics is being tipped to continue as consumer awareness increases, as does demand.