News & Analysis on Cosmetics Innovation
With beauty bloggers having more influence now than ever, Estée Lauder is the latest brand to acknowledge their sway on cosmetics buying behaviours by signing up Korean YouTube star, Irene Kim as its 'international beauty voice'.
L’Oréal has finally invested in colour cosmetics brand, Urban Decay in Hong Kong. The department store counter is a first for the renowned brand in the country, despite its 20 year presence in the industry.
Scientists in Brazil have suggested that as UVA and UVB rays can penetrate glass and commercial lamps, such as Tungsten and Fluorescent lamps, can also emit small amounts of radiation at certain wavelengths, there could be a case for wearing sunscreen...
Research firm, Gama has taken stock of the ‘sweet treats’ influencing the beauty industry in 2015, where confectionery aromas are bringing a sensory element to colour cosmetics.