News & Analysis on Cosmetics Innovation
L’Oréal has launched legal proceedings against Australia's 'BrandPoint', stating it has been 'misleading and deceptive' with claims for its 'PuraSonic' product by comparing it to the global players' Clarisonic skin care technology.
As part of plans to expand beyond Asia, South Korean cosmetics player Amore Pacific says Colombia is a likely contender as a new market to enter, and the skin care category should prove the primary aim.
According to the Korean International Trade Association, Korean companies accounted for 22.1 per cent of China's imported cosmetics in 2015, closing the gap with its French rivals whose combined market share was 30.6 per cent.
Amway has invested in $25 million in a Binh Duong based facility that will focus on beauty from within brand, Nutrilite as part of its 'long-term commitment to Vietnam.'