Archives for October 16, 2017

Exclusive interview

Building your social media video presence part 2: Impacting marketing strategies

We explored how brands can ensure they appeal to their target audiences, the possibility of using influencer marketing and the ability for niche indie names to compete with the big global players in the second part of our interview with Alexandra...

Exclusive interview

DIY & customisation: Market evolution from West and East

With DIY and customisation becoming huge buzzwords in 2017, we spoke to Florence Bernardin, Founder of Information & Inspiration about why this trend has really got off the ground now.

Givaudan leverages popularity of traditional Chinese medicine with Draco Natural Products collaboration

Flavour and fragrances company, Givaudan, enters into a strategic alliance with extract ingredients manufacturer, Draco Natural Products, to explore the power of traditional Chinese medicine in product development.