Archives for September 14, 2020

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‘Multi-faceted brand experience’: Beiersdorf pilots smart packaging across Nivea Men via Google Lens

14-Sep-2020

By Kacey Culliney

Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.

Human connection: 100% of consumers eager to shop at brick-and-mortar stores again – A.S. Watson

14-Sep-2020

By Amanda Lim

People are craving the face-to-face interaction of shopping in-person despite the pandemic-induced growth of e-commerce, according to a new report by A.S. Watson