News & Analysis on Cosmetics Innovation
India-based firm The Ayurveda Experience is working to expand its presence in North America and Europe to capture the rising demand for natural and holistic beauty products.
Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
The beauty tech company best known for its 3D AR tech and virtual cosmetics, hair color, and skin care try-on services has partnered with the airbrush cosmetics brand LUMINESS.
A South Korean beauty brand that specialises in products with red ginseng extract has expanded its brand in the US to capitalise on the growing male skin care market.
Kao Corporation has kicked-off off Oribe’s launch in Japan through premium beauty salons to tap into the influence of key opinion leaders such as hair stylists, which it believes are extremely effective at conveying the value of the brand to consumers.