Regional expert: Watsons reveals strategy for success in ‘vibrant’ Middle East skin care category
Health and beauty retailer Watsons says positioning itself as a ‘skin care expert’ is key to achieving success in the Middle East market.
Archives for February 28, 2022
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How to win over… the eco-conscious consumer while avoiding the pitfalls of greenwashing
Sustainability is one of the hottest topics in beauty today, but how can the sector move beyond packaging to innovate with new concepts, product formats and materials to win over the eco-conscious consumer, while avoiding the trap of greenwashing? We...