Bouncing back: Beauty category will play key role in driving APAC’s travel retail recovery
The beauty category is set to be one of the major growth drivers of Asia Pacific’s travel retail industry as people once again undertake cross-border trips.
Archives for May 15, 2022
‘Conquer the heart’: Japan brand Meeth international adopts ‘fascinate first’ approach to international expansion
Japanese beauty brand Meeth says the core of its global expansion plans is to ‘fascinate people first’ instead of pushing them to buy products.