Archives for May 29, 2023

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Watsons China centres digital strategy around WeChat ecosystem to stay connected with shoppers

29-May-2023

By Amanda Lim

Health and beauty retailer Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base, as part of its offline plus online (O+O) model.

Growth boosters: Kao to focus on prestige beauty, makeup to drive beauty profits in Q2

29-May-2023

By Amanda Lim

Japanese consumer goods company Kao Corporation has outlined its plans to drive profit growth in its beauty business in the next quarter, including a focus on prestige beauty and makeup.