Estée Lauder reports Q2 2025 net sales decline amid challenging market conditions
Despite the 6% drop in sales, the company’s Profit Recovery and Growth Plan (PRGP) helped expand its gross margin to 76.1%.
Archives for February 5, 2025
Beyond appearances: Science-backed, skin benefits key to makeup brand’s longevity
Australia’s InClinic Cosmetics believes that the key to brand longevity has evolved from a makeup product’s effect on one’s look to formulations that are backed by science and come with skin care benefits.
New intent: Beauty brands prioritising purposeful launches as conscious consumerism rises
A decline in ‘new’ beauty launches suggest brands are prioritising purposeful NPD as consumers demand quality over quantity.