
Elemis partners with Aston Martin’s Formula One team
The skin care brand is aiming to “promote inclusivity” and appeal to the growing number of young female fans of the motorsport.
News & Analysis on Cosmetics Innovation
The skin care brand is aiming to “promote inclusivity” and appeal to the growing number of young female fans of the motorsport.
South Korean beauty tech outfit APR Corp aims to accelerate growth in China by capitalising on the thriving “wanghong economy”, on the back of encouraging sales on Douyin live commerce broadcasts.
The Ordinary will debut in China in February as parent company Estée Lauder ramps up efforts to capture the growing masstige consumer base.