Skin science: Latest stories on cosmetics science and formulation
We dive into our most-read stories on formulation and science, feature Amorepacific’s research in aged ginseng extract, Kao’s UV care R&D strategy, and more.
Archives for March 20, 2025
Neutrogena’s 360 marketing evolution: Blending digital, experience, and entertainment
The skin care brand’s latest strategy moves beyond traditional advertising, creating a seamless brand presence across social media, live concerts, and digital storefronts.
Japan’s athletia introduces new serum for easy hair restyling on the go
Japanese beauty brand athletia has launched a new hair serum that claims to enable easy restyling on the go, targeting consumers with active lifestyles.