News & Analysis on Cosmetics Innovation
Current and impending tariffs are squeezing margins for US cosmetics and personal care brands, but there are options for industry stakeholders to proactively respond, says Kimber Maderazzo from the Pepperdine Graziadio Business School.
Japanese hair care brand MEDULLA has created a serum shampoo that addresses various hair damage concerns voiced by consumers, while tackling the needs of an emerging “bath-cancelling community”.
A new study by L’Oréal Research & Innovation (R&I) teams in India and France indicates that Acnocure, a plant-based active, shows strong promise as a natural alternative to antibiotics and corticosteroids for acne treatment.