Sephora’s multi-pronged sustainability push targets packaging waste and industry progress
Through programs like Beauty (Re)Purposed and Planet Aware, the beauty retailer is expanding its sustainable footprint through multiple initiatives.
Archives for April 23, 2025
OUAI launches bestsellers in travel-size as demand for ‘flexible format’ grows
US luxury hair care brand OUAI has launched 19 of its bestselling products in travel size, amid increasing consumer demand for flexible formats and portable packaging.
Fashionable cosmetics: BRAYE brings lip tint with pen-like packaging to Japan
South Korean makeup brand BRAYE recently introduced a lip tint range with pen-like packaging, which it says combines style and convenience, to the Japan market.