
Brand update: LG H&H, Amorepacific, Cetaphil and more in the spotlight
Our round-up of beauty brands in Asia-Pacific features news and updates from LG H&H, Amorepacific, Cetaphil, and more.
News & Analysis on Cosmetics Innovation
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Our round-up of beauty brands in Asia-Pacific features news and updates from LG H&H, Amorepacific, Cetaphil, and more.

We highlight the top 10 stories of November 2025, including L Cosmetix’s take on single-dose applications, Eternal Group’s insights on fragrance trends in China, new product launches, and more.

LG Household & Health Care (LG H&H) is set to double down on its R&D for next-generation beauty tech devices that integrate personalisation and wearability.

Dive into our latest stories on formulation and science, featuring research on extracts of pomegranate peel and dark tea, facial lipid shifts in women, an eco-friendly way to supercharge ferulic acid, as well as Kao’s study on skin sensitivity.

Beauty tech firm Revieve believes technology, especially AI-powered personalisation, is no longer an option but a vital asset to stand out in an increasingly saturated beauty market with sophisticated consumers.

K-beauty veteran Lee Kaja sheds light on how the perception of beauty, including hair care, has shifted in South Korea, with personalisation becoming an important area of focus.

South Korean beauty giant Amorepacific has jointly developed a beauty tech system with Massachusetts Institute of Technology (MIT), which it says goes beyond observation to prediction and management of skin changes.

This round-up highlights new product launches in the Indian market, which underscore the growing importance of oral care and democratisation of beauty for men.

The K-beauty boom is showing no signs of slowing, as Korean skin care brands like Dr.G, MEDIPEEL, and Dr. Althea continue to actively expand their global footprint.

Cetaphil’s new product range is specifically formulated for pre-ageing sensitive skin, with a focus on supporting natural skin cell renewal.