Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
Kao Corporation is relaunching its sun care brand, Allie, with a series of new ‘ocean safe’ products that align with recent sunscreen regulations implemented to preserve the marine ecosystem.
Myanmar-born beauty brand Gabar is targeting Gen Z consumers by appealing to them with sensorial products that promote its brand of ‘mindful resistance’.
Singapore-based acne care brand Skinlycious has recently launched in the US market and is seeking an international retail partner that can help the brand achieve its goal of becoming the ‘top’ acne care brand in the world.
The encouraging prospect of luxury beauty in South East Asia is pushing retailer escentials to embark on a regional expansion despite the impact of COVID-19.
Active beauty brand Solyph is aiming to tap into what it believes are greater opportunities for the brand following the increase in personal health and wellness concerns that have accelerated due to the COVID-19 pandemic.
On this episode of Indie Pioneers, we chat with Dan Terry, the founder and creative director of Oo La Lab to discuss the potential of niche Asian fragrance brands in the global market and talk about the importance of scent to heritage and culture.
Zero-waste personal care brand Bhuman has launched a new water-activated powdered unisex hair wash, a move the brand believes will enable it to make a bigger positive environmental impact given the high penetration of shampoo.
Singapore-based beauty start-up GoPlay looking to zero in on the US market following the rebirth of its new and improved DIY lipstick system this coming November.
Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other categories in the beauty space.
Cosmetic manufacturers are being encouraged to develop make-up products that can appeal to Philippine consumers’ needs for efficiency and practicality to withstand the slow recovery of the category.
A Singapore-based start-up is set to launch a range of waterless shampoos to tackle the issue of plastic waste and water scarcity in 2022 after delays brought about by COVID-19.
E-commerce companies such as Shopee and Lazada are being urged to lead the fight against the sale of adulterated whitening products and the problem of plastic waste pollution.
Independent fragrance label Scent by SIX – set up by an ex-Givaudan exec – has launched a new scent collection to promote better sleep that contains scent technology developed by Takasago.
Swiss luxury skincare brand La Prairie has launched its first standalone flagship store in South East Asia, which it believes will help the brand to meet the increasing demand for a more personalised experience for its high-end clientele.
Pandemic-born bespoke beauty start-up Lips Carpenter aims to tap into the interest in clean and sustainable products to drive growth after relying on the personalised gifting market to sustain itself during COVID-19.
Beauty giant L’Oréal has observed that consumers that join its brand loyalty programme on e-commerce platform Shopee have spent 2.4 times more than non-members.
South Korean male beauty brand Tieso is turning to live commerce to help it make headway into the difficult Singapore market as the retail environment remains uncertain in the face of COVID-19.
The Body Shop has begun rolling out in-store refill services in Singapore where it believes the reuse and refill habit will become mainstream among beauty consumers.
Singapore-headquartered luxury fragrance house Maison 21G is rapidly expanding its international footprint in markets in Asia and the Middle East, and has its sights set on entering China in 2022.
UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
South Korean marine beauty brand TARA has recently made its official South East Asian debut in Singapore and plans to tackle Thailand and Vietnam next to expand its SEA footprint.
A soon-to-be-launched natural clean beauty brand, Founders Beauty, is aiming to develop a platform that will help consumers make more informed decisions when it comes to skin care.
Singapore-based Derma Lab has developed a retinol serum to target those with sensitive skin on the back of growing consumer awareness for the potent and effective vitamin A ingredient.
Researchers in Malaysia have formulated a cream containing Piper betle L. extract which has shown to reduce melanin content, lighten skin tone, and improve skin elasticity among human subjects.
A study claims that changing consumer attitudes towards the environment and a strong green marketing mix have raised purchase interest in Unilever’s Love, Beauty and Planet among Indonesian.
Singapore-based Dr. TWL Biomaterials develops an eczema-friendly, multi-way dress made with a hypoallergenic, breathable, anti-microbial biofunctional textile.
Singapore-based nail care company Nail Deck is expecting to see higher demand for at-home use nail polish products after witnessing a boom in demand last year due to the COVID-19 lockdowns.
Lazada expects demand for luxury skin care brands such as Estée Lauder, SK-II, and Sulwhasoo to continue on an upward trend, even as the COVID-19 pandemic eases.
A fourth-generation perfumer with global ambitions has made it his life mission to introduce the modern consumer to his family’s legacy of traditional Thai perfumery through his contemporary brand.
International beauty giant L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet with aims to improve its carbon footprint.
The COVID-19 pandemic is driving independent Singaporean perfumery, Sifr Aromatics, to digitise its business with an e-commerce platform and an online-based bespoke perfumery service that it aims to launch this year.
Singapore-based Liht Organics has struck a royal partnership that it believes will help accelerate plans to reach its goal of becoming a billion-dollar brand in five years.
Health and beauty emerged as one of the top three categories on Shopee’s 4.4 Mega Shopping Day with products like face masks performing well while premium brands saw strong uptick in demand.
The drive to increase its sustainability standards is pushing Singapore-based skin care brand Sigi Skin to rethink the formulation, packaging and the overall product portfolio of the brand.
Singapore-based beauty start-up Sage & Ylang is set to launch its first customisable microbiome beauty essence developed especially for sensitive skin, which was developed alongside a government science and research agency.
Singapore-based sensitive skin brand Suu Balm has launched an upgraded version of its best-selling Rapid Itch Relief Moisturiser that contains five moisturising ceramides and a plant-derived humectant to improve hydration efficacy.
Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.
Singapore dermatological beauty brand IDS Skincare believes practitioner-endorsed and scientifically validated skin care solutions have the potential to rival ‘feel good’ products as consumers increasingly demand greater evidence and efficacy.
Singapore-based low-waste beauty brand Oasis Skincare will be launching a delivery option with bicycle couriers for customers within a two- or three-kilometre radius in an attempt to reduce its carbon impact.
Skin care brand Bio-essence is eyeing opportunities for products catering to sensitive skin and pandemic-related concerns like ‘maskne’, which it believes will continue driving the market.
Singapore firm Anake has launched a DNA-based skin care service in what it states is a bid to empower consumers with the ability to make more informed purchase decisions in a COVID-19 dominated world.
Taiwanese beauty company CHLITINA is focusing on strengthening its network in the Vietnam market for the next three years to capitalise on its advancing beauty scene.
Philippine-based personal care company Read The Label, best known for its baby personal care products, is looking to expand its business by developing specialised products for all members of the family.
Singapore-based firm Capsule Pharma has launched a new dermatological skin care brand to tackle sensitive skin issues which have risen in light of the COVID-19 pandemic.
Singapore brand Porcelain says it wants to play its role in beating toxic beauty standards and unrealistic ideals, with a revamped skin care range inspired by traditional Japanese pottery skills.
Singapore-based edible beauty start-up is banking the Asian consumer’s fondness of milk tea to help them overcome the hurdles of adopting beauty supplements into their daily repertoire.