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Gifting part II: Why developing a sophisticated marketing strategy is vital

The Hurun Institute and MEC’s 'China HNWI Gifting White Paper 2017’ highlights how brands can enter the luxurious gifting market through building a multichannel marketing campaign.

Gifting marketing strategy

Marico’s Hair & Care releases new campaign for fruit hair oil range

Leading Indian consumer goods name, Marico’s Hair & Care, releases a new marketing campaign to advertise its innovative fruit hair oils.

Symrise CEO becomes an economic ambassador for Singapore

Lee Hsien Loong, Prime Minister of Singapore appoints Symrise CEO as economic ambassador to the city state.

The hottest ingredient launches at in-cosmetics Korea

Following up from the inspirational in-cosmetics Korea 2017, what were some of the key trends we’ve seen emerging in this region, and actives being launched set to dominate in the coming year? And which of these trends are we likely to see migrate to the West in the coming year?

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