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Market Entry

Market Entry

Every global market presents its problems concerning entry and regulation and Asia-Pacific is no different. Now we are seeing many of the world's biggest cosmetics players making the move into the region, and this section highlights some of the major news and developments in market entry.

Cosmax broadens offering with new Nerium International partnership

28-Jun-2016 - Korean beauty giant Cosmax has announced a new partnership that it claims will boost its bio-health and cosmetics offering, and contribute to its global growth strategy.

Korean beauty startup raises $3.5 million to expand in Southeast Asia

01-Jun-2016 - Althea, a Korean company which launched last year, has been making waves in Southeast Asia beauty, and has just secured a reported USD 3.5 million in funding to further its expansion.

China cosmetics giant launches in Australia

30-May-2016 - Uniasia Cosmetics, a leading player among China's cosmetics giants (described as the country's third-largest retailer), has made a decisive move into the Australian market.

Singapore first in Asia to stock H&M beauty lines

24-May-2016 - H&M is bringing its beauty brand to its stores in Asia, beginning with a launch in Singapore later this year.

UAE beauty brands target Asia

18-May-2016 - United Arab Emirates cosmetics firms are reportedly eyeing up expansion into Asia, with moving into the region proving a hot topic at this week’s Beautyworld Middle East event.

Chicken dippers: KFC launches edible chicken-flavoured nail polish

11-May-2016 - In a move which commentators have described a savvy way to target Millennials and their younger counterparts in Generation Z, KFC has entered the cosmetics market.

China cosmetics maker branches out into baby gear as two-child policy takes effect

10-May-2016 - Shanghai Jahwa, a leading Chinese cosmetics group, has agreed the acquisition of British baby bottle brand Tommee Tippee, in a move which will enable the beauty player to respond to...

'Beauty's Uber' startup acquires Singaporean rival

04-May-2016 - A Malaysian startup dubbed by commentators as ‘Uber for beauty’ has acquired a rival company in Singapore.

Shiseido pushing forward with new travel retail division

26-Apr-2016 - Global beauty retailer Shiseido is pushing ahead with its new entity, Shiseido Travel Retail, with an ambitious sales target of 18.5 billion Yen/USD 169.6 million for this financial year.

Kanebo looking to double sales and expand across Asia

20-Apr-2016 - Kao-owned cosmetics firm Kanebo is looking to double sales of its leading brand, Kate, by entering it into the markets of Thailand, Malaysia and Singapore and by strengthening its offering...

New distribution partnership to boost sustainable specialty chemicals in Asia

24-Mar-2016 - Specialty chemicals manufacturer Verdezyne has teamed up with Connell Bros Co. (CBC), one of the leading marketers and distributors in the Asia-Pacific region, to facilitate the sale and distribution of...

Premium beauty and fashion e-commerce site launched in Indonesia

18-Feb-2016 - A new e-commerce platform for premium beauty and fashion has been launched in Indonesia, in further confirmation of the enormous potential of internet retail in the country.

Myanmar to host beauty expo as industry prepares to blossom

18-Feb-2016 - The second annual beauty industry expo is set to take place in Myanmar in August, in confirmation of the emerging market's potential as a space for the cosmetics and personal...

Digital and technology prove to be the key tools for engaging beauty consumers

17-Feb-2016 - Cosmetic players are diving much deeper into both the digital arena and technology as a means of capturing the imagination of consumers, latest research from Mintel shows.

Metrosexual beauty on the rise across Asia

04-Feb-2016 - The male grooming sector is seeing a strong boost across Asia, thanks to the growing enthusiasm among male consumers for a meterosexual style.

L'Oréal cashing in on Bollywood brand reps

28-Jan-2016 - L’Oreal has signed up several Indian actresses as brand reps lately, in a move set to push up brand awareness among younger consumers in the country.

Editor’s picks: the top articles of 2015

24-Dec-2015 - As we bid farewell to 2015, Cosmetics Design takes stock of the most topical beauty news in the Asia Pacific region which includes: Shiseido's advances in hair loss, Thailand heralded as...

Online data disrupts how consumers buy cosmetics in Singapore

17-Dec-2015 - Today, shoppers in Singapore gather product information online and make decisions based on data, a shift in consumer behavior that means its time to rethink packaging, shelf display, ingredient discloser...

Brisbane start-up, MistR fills gap in the market with 'first' refillable, portable cologne atomiser

08-Dec-2015 - Brisbane based start-up, MistR has developed what it refers to as the industry's 'first refillable, portable, card sized cologne atomiser' which aims to change the way men use and carry cologne...

China tops Kline’s chart for global beauty device innovation

01-Dec-2015 - The beauty technology segment has been picking up some speed of late and market analyst Kline confirms that creative and price-accessible devices from China have contributed to its record-breaking growth...

Jumei becomes first Chinese e-commerce provider to stock Shiseido and Kose

25-Nov-2015 - Beauty retailer Jumei, has announced that it will now stock Shiseido and Kose which it says is the first time these Japanese beauty brands have authorized a cross-border e-commerce company in China...

Yamato Holdings introduces next-day cosmetics shipping access to major Asian cities

19-Nov-2015 - Japan's Yamato Holdings has opened a logistics center in Okinawa that will offer cosmetics makers next-day shipping access to major Asian cities.

Coptis cosmetic R&D software sees surge in demand from Asia’s labs

18-Nov-2015 - The rise of software that helps cosmetics developers to check the efficacy and safety of ingredients in a more accessible way is seeing Coptis gain traction in Asia as formulators...

E-commerce giants strive to get a piece of beauty sales in Indonesia

17-Nov-2015 - As more and more e-commerce platforms strive to get a piece of beauty sales, Indonesia's 'Sociolla' is the latest to secure funds to boost its tech infrastructure, introduce new features,...

Dispatches from Bangkok

Multi-functional in 2015 is about 'new formulations based on existing materials', says expert

10-Nov-2015 - Multi-functional materials are revolutionizing the cosmetics industry - not just for consumers, but also at production level. Cosmetics Design discussed the evolving segment with the director of the Institute of Personal Care Science, Belinda Carli....

Key Industry Events