Product profiles: Top stories on the product innovations in the APAC beauty space

By Amanda Lim

- Last updated on GMT

Top five stories on product development in APAC. [Ewecare]
Top five stories on product development in APAC. [Ewecare]

Related tags New product development Skin care Oral care

In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we look into an Ayurveda-inspired nano-gold serum, Kao’s sunscreen update, a cream made from unwanted sheep’s milk and more.

1 – All that glitters: Nano Au Veda develops nano-gold serum to deliver luxury skin care experience

A newly launched India-based cosmeceutical brand Nano Au Veda has developed a nano-gold serum​ designed to give consumers a luxurious beauty experience.

Nano Au Veda is a cosmeceutical skin care brand that was recently launched in September by Suganthshree Sudanthiram, a former engineer.

The brand debut with only one product, Au Glow, a serum that features Kakadu plum-derived vitamin C and nano-gold.

Swarna Bhasma, gold ash, has been used traditionally in Ayurveda for millennia. The company modernised this by employing patented green technology from the University of Missouri in the US to synthesise nano gold.

2 – Sun and surf: Kao to relaunch sun care brand Allie with ‘ocean safety’ focus in 2022

Kao Corporation is relaunching its sun care brand, Allie, with a series of new ‘ocean safe’ products​ that align with recent regulations implemented to preserve the marine ecosystem.

Launched in 2000, Allie is a mass-market sun care brand from Kao that has been widely available in health and beauty retail stores around Asia.

On December 9, Kao announced that Allie was set for a relaunch, which would see a new line of products and a renewed focus on sustainability. In particular, the brand would now focus on ocean safety​.

The new Chrono Beauty range will be launched on February 12 next year beginning in Japan.

3 – Zen for your skin: Taiwanese brand Phytoflow claims to unlock benefits of meditation with natural extracts

Taiwanese cosmetics firm 3dL Inc. launches a new series of skin care products that claim to mimic the effect of meditation on the skin​ with natural extracts by increasing beta-endorphin release.

The company is an original design manufacturer (ODM) that owns beauty brands such as Ujelly and Horaios.

Recently, the company launched a new brand, Phytoflow, that was developed to meet what it believes to be beauty consumer interest in well-being.

“With COVID-19 still looming around the globe, uncertainty and anxiety is ever-present in day-to-day life. This not only influences a person’s mental condition but skin appearance as well. We have all seen the market trends and we believe skin care products related to destressing and well-being are the future even in the post-pandemic era,” ​said Timmy Pan, international product development leader at 3dL Inc.

4 – Chew on this: Dentist develops eco-friendly toothpaste tablets that meet dental care standards

A dentist in Australia has developed environmentally friendly toothpaste tablets​ to meet the consumer desire for elevated oral care products that achieve dental care standards.

The oral care space has been undergoing a transformation as more people are beginning to treat toothpaste and mouthwash as a beauty lifestyle product.

This is being driven by new independent brands and start-ups that are putting a novel spin on oral care, billing them as an extension of the beauty routine.

While the shift in how we think about oral care is exciting, dentist Dr Rob Wood has been concerned that such brands are neglecting the oral healthcare aspect of the products.

5 – Would ewe believe it? Tasmanian dairy develops skin care range from unwanted sheep’s milk

A family-owned dairy has ventured into cosmetics in bid to transform unwanted sheep’s milk into a range of luxurious sheep’s milk skin care products.

Ewecare is the latest addition to the family’s operations, which already included Grandvewe Cheeses and Hartshorn Distillery, which produces an award-winning vodka using sheep's whey.

The businesses are run by Diana Rae and her children Nicole Gilliver and Ryan Hartshorn.

The family conceived of Ewecare to utilise milk that was unfit to be made into cheese and would otherwise have been disposed of.

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