Zen for your skin: Taiwanese brand Phytoflow claims to unlock benefits of meditation with natural extracts
The company is an original design manufacturer (ODM) that owns beauty brands such as Ujelly and Horaios.
Recently, the company launched a new brand, Phytoflow, that was developed to meet what it believes to be beauty consumer interest in well-being.
“With COVID-19 still looming around the globe, uncertainty and anxiety are ever-present in day-to-day life. This not only influences a person’s mental condition but skin appearance as well. We have all seen the market trends and we believe skin care products related to destressing and well-being are the future even in the post-pandemic era,” said Timmy Pan, international product development leader at 3dL Inc.
Under these circumstances, the firm said that meditation was an activity that would increase in popularity moving forward.
According to the company’s research in this area, there has been a steady rise in Google searches for meditation since 2011.
“There are over 600 million meditators worldwide. We think this is a huge potential marker to enter especially now with millions of people looking for a way to destress. The number of meditators may keep going up and up well after the pandemic,” said Pan.
Go with the flow
Inspired by this, the company delved into studies on meditation and its effect on the physical body.
“Meditation is a very simple and fast way to reduce stress and this powerful method has been used for thousands of 1000s of years to relieve anxieties. Many studies have shown how meditation affects the body,” explained Pan.
“During meditation, the brain will release a large amount of beta-endorphin, also known as the ‘happy hormone’. And it's not just the brain, skin cells can also produce beta-endorphins during meditation.”
He added that recent studies have found that beta-endorphins does not just induce pleasure, but also has an effect on the body’s repair functions.
In a nutshell, Pan explained that the release of beta-endorphins triggers skin regeneration and could help to reduce redness in the skin and promote the synthesis of collagen.
To mimic the effects of meditation on the skin, the company developed Phytoflow Essence.
It was extracted from four botanical sources: criste marine, scutellaria alpine, rhodiola , and tephrosia purpurea seed.
According to the firm, its patented ingredient increases the secretion of beta-endorphins by 140% and promoted skin relaxation and soothing effects in 10 minutes.
“Most importantly, it works great with the meditation to build a happy mood not only for the skin cells but also for mental health,” said Pan.
Phytoflow launched with a range of 10 products, including a transforming gel-to-milk scrub that offers gentle exfoliation while stimulating cell turnover.
At the moment, the company is currently looking for distribution to expand the brand to markets in the Americas and Europe, where there is a strong meditation culture.
Its main target is to bring this brand and its range of products to the spa and wellness sector.