China’s personal care brands are engaging with consumers through new retail experiences and technology in order to weather through the novel coronavirus (COVID-19) crisis.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Taiwan-based beauty salon franchise CHLITINA has turned to a popular Chinese soap opera series to keep brand top of mind amid the novel coronavirus (COVID-19) outbreak.
Indian colour cosmetics brand Twenty Beauty is planning to install 1,000 make-up vending machines in its home market to help consumers shop with ease and safety amid the novel coronavirus (COVID-19) outbreak.
India’s professional beauty businesses can tap into the consumers’ need for self-indulgence as the sector moves forward from the novel coronavirus (COVID-19) pandemic.
South Korean Ministry of Food & Drug Safety (MFDS) plans to crack down on cosmetic products that contain epidermal growth factor (EGF) after inaccurate advertisements surfaced.
China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Cosmeceutical skin care brands looking to tap into the Asian market can play around with soft pastel satin hues to give themselves a ‘clean and premium’ look, a new research project by Clariant has found.
South Korean cosmetics ODM company Kolmar Korea has developed a new sunscreen formula that protects against urban pollution while also improving skin hydration.
Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Swiss firm Lipoid Kosmetik is targeting the APAC personal care market with its anti-blue light active based on the natural shielding properties of carotenoids, noting that the region accounts for half of the global anti-pollution ingredient sales.
