Asia in Focus

How is J-beauty expansion shaping consumer choice?

Exclusive interview

How is J-beauty expansion shaping consumer choice?

By Natasha Spencer

The popularity of Japanese beauty products and solutions are enjoying growing success and stretching beyond their domestic market to reach global consumers.

 What do K-beauty brands look like in 2018?

Exclusive Interview

What do K-beauty brands look like in 2018?

By Natasha Spencer

K-beauty has achieved world-renowned industry status and is synonymous with innovative, creative and exciting beauty. We talk to Ju Rhyu of Inside the Raum to get the lowdown on the latest Korean beauty updates.

Shiseido re-launches hero serum

Shiseido re-launches hero serum

By Natasha Spencer

Japanese heavyweight, Shiseido, has unearthed its hero serum concentrate for re-entry into the personal market, along with a new advertising campaign to support its efforts.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Beiersdorf grows e-commerce presence in China

Beiersdorf grows e-commerce presence in China

By Natasha Spencer

German personal care company, Beiersdorf, enters into a strategic partnership with a leading online retail platform for imports in China, NetEase Kaola.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

Kao creates new cosmetics portfolio

Kao creates new cosmetics portfolio

By Natasha Spencer

Japanese cosmetics name, Kao Group, builds a global portfolio of brands to propel growth in both Asia and Europe.

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