Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Swiss firm Lipoid Kosmetik is targeting the APAC personal care market with its anti-blue light active based on the natural shielding properties of carotenoids, noting that the region accounts for half of the global anti-pollution ingredient sales.
Singapore-based organic make-up brand Liht Organics is pursuing global expansion plans to capitalise on consumers' increasing focus on clean beauty products during the novel coronavirus (COVID-19) pandemic.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
We round-up of our most-read cosmetics regulation stories of the region, featuring Malaysia’s stance on alcohol-based hand sanitisers, South Korea’s PVC ban impact on cosmetics and further clarification on China’s microbead ban.