Once geared around mass-market personal hygiene products, the Asia Pacific men’s grooming category has undergone drastic shifts with the advent of social media, changing lifestyles and the democratisation of cosmetics.
Polymer specialist company Covestro has introduced a new partially bio-based film former that it believes can answer to the demand for more natural yet high-performing transfer-proof make-up in the Asia Pacific market.
China’s has released a document detailing the animal testing exemptions for imported general use cosmetics, but experts say cosmetic companies will find themselves jumping through hoops to qualify for them
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Singapore-based beauty brand Soul Good Project has turned to crowdfunding to fuel its plans to expand internationally as demand for skin care grows in the midst of the novel coronavirus (COVID-19) pandemic.