Product profiles: Latest news on the hottest beauty products in APAC

Frank Body anticipates boost from SEA launch of viral body scrub​​

Australian body care brand Frank Body is expecting a sale boost from the long-awaited launch of its bestselling Glycolic Body Scrub in South East Asia.
Frank Body’s Glycolic Body Scrub, which launched a year and a half ago, was an instant bestseller.

Today, it is the top-selling product in Australia and the US, and the company has no reason to doubt it will be a hit in SEA when it launches in April.

The scrub accounts for around 20% to 30% of the brand’s total sales today.

Ouai underscores importance of SEA with debut of new frizz fighting hair cream​

Ouai says its introduction of a new frizz-taming hair cream highlights South East Asia's significance to the company, with the brand also exploring opportunities in new markets across the region.

The US-based hair care brand introduced the product to the media in Singapore during a Sephora press event held on February 28.

“This is a new launch and we’re showing it here first for a reason. It’s because we understand the concerns of the people here,”​ said James Tuffin, director of communications, Ouai.

The Ouai Anti-Frizz Crème is set to launch on April 18 with Sephora SEA.

Laneige’s latest sleeping mask targets Gen Z interest in pre-ageing care​

South Korean skin care brand Laneige has introduced a new iteration of its sleeping mask that targets Generation Z’s pre-ageing care needs.

Laneige’s Bouncy and Firm Sleeping Mask is the third product in the brand’s best-selling series of sleeping masks, which includes the original and sensitive skin versions.

According to the firm, this new product was developed to help users maintain youthful and bouncy skin, which are particular concerns for Gen Z beauty consumers.

LG H&H’s CNP Laboratory targets Japan with launch of exclusive products​

LG Household & Health Care-owned CNP Laboratory aims to strengthen its position in Japan’s derma beauty market with launch of exclusive products.

The consumer good major outlined plans to expand the brand online and offline, capitalising on the growing interest and popularity of K-culture and K-beauty that is spreading in Japan.

At the beginning of March, the brand launched four Japan-exclusive products under its signature line which contain propolis as the hero ingredient.

Caudalie’s new serum targets consumers seeking retinol alternatives​

Caudalie’s Resveratrol-Lift serum is seeking to address the growing demand for retinol alternatives in South East Asia with the addition of a plant-derived vegan collagen.

The brand has observed an opportunity arising from the adoption of non-invasive aesthetic procedures.

These treatments can often be harsh on the skin and the damage consumers experience can push them towards products that can help them repair their skin.

Such consumers will often seek out gentler and ‘cleaner’ alternatives for their sensitive skin.