Product profiles: Top stories on the product innovations in the APAC beauty space

By Amanda Lim

- Last updated on GMT

The recent product developments in the Asia Pacific beauty and personal care market. [POLA]
The recent product developments in the Asia Pacific beauty and personal care market. [POLA]

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In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we highlight POLA’s new White Shot products, Garnier’s no-rinse conditioner and more.

1 – POLA expands bestselling White Shot range with skin care essence and supplements

POLA expands its bestselling White Shot range with a skin care essence and beauty supplement​ which are based on the company’s new research.

A study by POLA Chemical Industries, discovered that Geranium robertianum, commonly known as herb robert extract, could suppress the activation of melanocytes in the nerves and prevent the formation of age spots on the skin.

In addition to the firm’s proprietary ingredients such as Rucinol EX and mA Clear Extract found in other White Shot products, the new essence contains herb robert extract.

The company claims that by targeting the nerves, the new essence can combat more stubborn pigmentation spots.

2 – Garnier launches no-rinse conditioner to change 'day-to-day beauty routines’

L’Oréal’s Garnier brand has launched a no rinse conditioner line​ across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.

Garnier’s ‘no rinse’ conditioner range featured four formulas, each manufactured in carbon-neutral, waterloop factories and packaged in lighter cardboard integrated tubes with 75% less plastic, boasting an overall carbon footprint reduction of 92% per tube compared to a traditional 200ml bottled conditioner.

Encouraging consumers to skip the rinse step traditionally associated with conditioners, he said, could considerably save water use at-home – around seven litres per wash.

3 – Anessa set to introduce sunscreen serum in response to changing lifestyles

Shiseido’s Anessa is introducing a sunscreen serum​ to its existing line-up this February in response to the changing lifestyles and habits of consumers.

The Anessa Day Serum was developed in response to the new habits that have emerged because of the COVID-19 pandemic.

With consumers increasing their investment in skin care, parent company Shiseido saw an opportunity to develop a sun care product that people would “want to use every day”.

The result was a sunscreen developed in a serum format that simultaneously protected and improved the appearance of the skin.

4 – LG H&H ventures into beauty tech with mini tattoo printer for North American market

LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer​ that it plans to launch in North America in the fourth quarter of this year.

On January 25, LG Household & Health Care (LG H&H) announced that it was set to enter the beauty tech space with the launch of a mini tattoo printer, dubbed Printly.

Printly is set to debut in the North American market through Arctic Fox, a US-based vegan hair care brand, which is popular among millennials and Gen Z consumers.

5 – Kao relaunched sun care brand Allie with ‘ocean safety’ focus in 2022

Allie relaunched with a series of new ‘ocean safe’ products​ that align with recent sunscreen regulations implemented to preserve the marine ecosystem.

The new line of products has a renewed focus on sustainability. In particular, the brand would now focus on ocean safety​.

This series of new products were designed to be ‘beach friendly’, said Kao.

As part of this, the company developed the Chrono Beauty range to suit sunscreen regulations in certain countries, regions and beaches that have come into play recently with fears that some sunscreen ingredients could harm the marine ecosystem. 

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