What’s trending? Beauty market and consumer insights on halal beauty, family care and diversity

By Amanda Lim

- Last updated on GMT

The round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [Evereden]
The round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [Evereden]

Related tags trends Apac Cosmetics Personal care products Personal care

In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight shifting halal beauty trends, how brands can tackle diversity, and more.

How halal beauty consumer trends are shifting

‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs.

Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities.

The rising demand for ethical, cruelty-free products denotes a stronger incentive for brands to obtain halal certification. Halal labelling for cosmetic products will become mandatory in Indonesia from October 2026.


APAC family skin care market ‘ripe for disruption’ on back of bumper Sephora deal - Evereden

Evereden has signed a deal with Sephora that will see its multi-generational skin care products on-shelf in five Asian markets – with the firm planning to ‘disrupt’ the APAC market by reaching millennial and Gen Z audiences.

Asia Pacific market holds great potential for Evereden, as a challenger brand in the multi-generational skin care space.

Both consumer needs and the market landscape in Asia Pacific were becoming increasingly developed and sophisticated.

Why personalisation, innovation and claims are key to meeting diverse individual needs

Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.

The pursuit of holistic beauty will continue to drive the development of diagnostic tools, products and services that not only nourish the skin, but also contribute to psychological well-being.

With beauty and personal care proving to be an essential part of self-care, this highlights a potential for growth in products that regulate oxytocin and endorphin levels.  


Sandalwood skin care brand highlights benefits of ingredient beyond ‘smelling nice’

A newly launched skin care brand ‘About Time We Met’ from Australian sandalwood supplier Quintis is hoping to show what the ingredient can offer far more than fragrance.

Indian sandalwood, or Santalum album, has historically been used as a premium ingredient in fragrance. However, in recent years, Quintis has been gathering data to show that it has various skin benefits.

It claims that Indian Sandalwood can protect against blue light and pollution, as well as reduce the signs of ageing and acne.


Perfect Diary aims to tap into complexion category to achieve profitability

Chinese colour cosmetics brand Perfect Diary is innovating in the facial complexion category to drive the brand’s turnaround as make-up continue to decline in China.

Irene Lyu, head of strategic investments and capital markets explained that the company’s “key goal is to achieve profitability”​ for Perfect Diary.

Lyu elaborated that the brand intends to focus product development more on facial complexion products.

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