Mukti Organics releases dry body oil made from upcycled tomato seeds amid growing trend
Mukti Organics has released a dry body oil made using Native Extracts’ tomato seed oil, amid a growing trend of upcycled ingredients being utilised in skin care formulation in Australia.
“I do think many other brands will follow suit, which makes total sense – upcycled tomato seed is a skin care ingredient so innovative that it can transform your skin while revolutionising the way we deal with food waste!
“Through this form of repurposing, we’re not only creating a high-performing active oil but also addressing the AUD36.6bn annual food waste crisis in Australia. This represents a significant step forward in the beauty industry’s efforts to reduce waste and promote sustainability,” Mukti, founder of Mukti Organics, told CosmeticsDesign-Asia.
GS25 launches new makeup line amid intense competition for convenient, cost-effective cosmetics
South Korean convenience store chain GS25 has pushed out a new makeup line, as consumer demand and competition for “cost-effective cosmetics” intensify.
GS25 first introduced “KRW3,000 (USD2.20) cosmetics” in its stores in December last year.
Branded under Hatty (a portmanteau of handy and beauty), its latest portfolio expansion is in collaboration with local colour cosmetics brand SON&PARK.
According to GS25, there is an emerging “dupe culture” where consumers are looking for cost-effective products with quality comparable to high-end brands.
‘Masculine makeup’: WOLG aims to dispel stereotypes, push growth of men’s cosmetics
Japanese brand WOLG seeks to ignite a new trend of “masculine makeup” to dispel stereotypes and boost the growth of men’s cosmetics globally, starting from its local market.
The brand debuted its Face Styling BB Cream in February 2024, and recently reached the top spot in Amazon Japan’s “Review” and “BB Cream gifts (men’s section)” bestselling rankings as of end-March 2025.
According to WOLG, the men’s cosmetics market is continuing to grow year on year, with the demand for products such as basic skin care and BB creams rising rapidly.
Prime Skin bucks overconsumption trend with multifunctional, barrier-protective product
Australian skin care brand Prime Skin is seeking to buck the overconsumption trend in the beauty industry with its multifunctional product that claims to help maintain the skin’s barrier function and moisture levels.
The brand took nearly three years to debut its first product Jelly Plump last November, as the founders focused on sourcing the ingredients predominantly from Australia and developing the formulation locally.
This three-in-one product functions as a makeup remover, cleanser, and overnight mask.
Key drivers of India’s booming sun care category and how brands can stand out
While sunscreens have been the talk of town in India following the courtroom battle between Honasa Consumer Ltd and Hindustan Unilever Ltd (HUL), the sun care category has been experiencing a significant boom in the market over the past five years.
Sun care product launches in India have grown by over 20% between 2019 and 2024, according to Mintel’s Global New Product Database. This surge has been attributed to several key drivers.
These include increased awareness and education among Indian consumers about the harmful effects of UV exposure on skin health, the country’s tropical climate and high UV index, and growth of e-commerce, which brands could capitalise on to differentiate themselves.
