Shiseido aims to lead anti-ageing market with new-gen ‘slow ageing cycle’ serum
Japanese cosmetics major Shiseido aims to lead the anti-ageing market through an upgraded version of its ULTIMUNE serum, which it says can slow the skin ageing cycle.
“The new ULTIMUNE incorporates groundbreaking technologies such as Power Fermented Camellia+, and sustainable practices like eco-friendly packaging, reflecting a commitment to inclusivity and global relevance.
“Furthermore, it aims to fundamentally change the concept of ageing by proposing that we do not need to fight against the years we have earned because skin ageing can be slowed down, no matter how old you are,” Emi Watanabe, Global Vice President of Product Development at Shiseido, told CosmeticsDesign-Asia.
‘Best of K-sunscreens’: Glow Recipe overcomes pilling problem in reformulated product
Glow Recipe has released a new product reformulated from its first sunscreen launched in 2022 based on consumer feedback on its pilling issues.
The new Watermelon Glow Dew Shield Hydrating Fluid SPF 30 was introduced in June, and said to include the best parts of a Korean sunscreen — specifically, hydrating, lightweight texture, and seamless application — but is created in the US and accessible for everyone.
Due to its “blendability and weightlessness”, the sunscreen can be worn on its own and doubled as a morning moisturiser, or used under makeup for a supple look.
Sol de Janeiro seeks to redefine body care, meet Gen Z needs with body lotion debut
Sol de Janeiro has released its first body lotion specifically targeting the body care needs of Gen Z consumers, which have evolved beyond basic hydration to encompass self-love and confidence.
Called Body Badalada Vitamin-Infused Lotion, the product is aimed at Gen Z consumers who have “grown weary of the minimalist, clean girl movement”.
It is claimed to provide round-the-clock hydration without heaviness and redefine body care “more than scent alone”.
Mukti Organics releases dry body oil made from upcycled tomato seeds amid growing trend
Mukti Organics has released a dry body oil made using Native Extracts’ tomato seed oil, amid a growing trend of upcycled ingredients being utilised in skin care formulation in Australia.
“I do think many other brands will follow suit, which makes total sense – upcycled tomato seed is a skin care ingredient so innovative that it can transform your skin while revolutionising the way we deal with food waste!
“Through this form of repurposing, we’re not only creating a high-performing active oil but also addressing the AUD36.6bn annual food waste crisis in Australia. This represents a significant step forward in the beauty industry’s efforts to reduce waste and promote sustainability,” brand founder Mukti told us.
Australia’s CUTISÉ capitalises on ‘underuse’ of astaxanthin in anti-ageing skin care
CUTISÉ is capitalising on the under-tapped skin care benefits of astaxanthin, which has shown to be significantly more powerful than widely used antioxidants.
The Australian brand was launched in 2024 in response to complex skin care routines and superficial fixes. Its mission is to develop a streamlined system grounded in clinical science — using potent, multifunctional ingredients that address the root causes of skin ageing and not just the symptoms.
According to brand founder Singing Tin, when formulated “properly” in conjunction with other actives, astaxanthin does not just improve skin hydration, texture, and tone, but also works at the cellular level to help protect the skin from oxidation, UV rays and inflammation, which are main causes of premature ageing.
Kao moves to raise KATE’s global presence and sales revenue
Kao-owned makeup brand KATE is set to roll out several campaigns and collaborations as part of a broader strategy to accelerate global growth, particularly across Asia.
The Japanese beauty major has identified KATE as a strategic growth driver within its cosmetics portfolio, and is making “significant investments” to strengthen the brand’s market presence.
According to Iwata Arihiro, brand manager of KATE, the aim is to achieve 1.6 times the total annual global sales revenue — compared to 2023 — by 2030 while doubling the share of overseas revenue.
Accessible alternatives: K-beauty majors debut brands, partner budget retailer to capture demand
South Korean beauty companies are actively pushing out new brands with products distributed via budget retailers to ride on the burgeoning “cost-effective cosmetics” trend.
While the beauty retail market in the country used to be dominated by Olive Young, there has been an emergence of brands launched by cosmetics giants and sold via channels such as Daiso and convenience stores.
An example is CNP Laboratory, owned by LG Household & Health Care (LG H&H), which introduced a sub-brand called bye od-td and rolled out six products in Daiso last September.
GS25 launches new makeup line amid intense competition for convenient, cost-effective cosmetics
South Korean convenience store chain GS25 has pushed out a new makeup line, as consumer demand and competition for “cost-effective cosmetics” intensify.
GS25 first introduced “KRW3,000 (USD2.20) cosmetics” in its stores in December last year.
Branded under Hatty (a portmanteau of handy and beauty), its latest portfolio expansion is in collaboration with local colour cosmetics brand SON&PARK.
According to GS25, there is an emerging “dupe culture” where consumers are looking for cost-effective products with quality comparable to high-end brands.
APR Corp urges consumers to buy only from official channels as counterfeits spike
Beauty tech major APR Corp has released guidelines relating to counterfeit products, which it has found to be on the rise, urging consumers to purchase only from official sales channels.
APR posted the notice on its flagship beauty brand Medicube’s official website on May 28, in response to an increase in cases of consumer damage due to China-made counterfeit products in both local and international open markets.
According to the firm, sellers of counterfeit products are using the method of opening stores in open markets, and copying images and details from Medicube’s official site or distributors to disguise themselves as stores selling genuine products.
‘Swift and seamless’: mise en scène brings best-selling DIY foam hair dye product to Singapore
Amorepacific-owned mise en scène has launched its best-selling foam hair dye product, which it claims to be fuss-free and deliver grey coverage in 10 minutes, in Singapore.
Its key ingredients include soap grass leaf extract to help prolong colour wear, green tea for hydration, and kale leaf for soothing effect.
Unlike other self-dyes that require bowls, brushes, and complicated steps, the Easy Speedy Foam Colour comes with an “intuitive” one-touch design — the bottle has an in-built mechanism that mixes the dye and oxidising agent with a single press.
