It claims to be the first luxury skin care line specifically for tattooed skin, having developed formulations using a custom-built AI engine trained on skin science, biochemistry, and tattoo ink behaviour, with human formulators completing the final products.
“Tattoos live in the dermis, and general skin care often contains ingredients that are not ink safe. These include strong resurfacing acids, high-strength retinoids, and harsh peels, which can thin the skin, accelerate cell turnover, and blur or mute tattoo colour.
“Unlike most skin care, which is not designed for the altered structure and pigment of tattooed skin, SKINGRAPHICA uses targeted, stage-specific formulations,” the brand said.
Founded by Mat Baxter and tattoo artist Mikael Ramgard, SKINGRAPHICA bridges artistry and science to offer a new category of tattoo-dermatological adjuncts.
With 6.6m Australians having tattoos and 39% of Gen Zs having one, the brand seeks to meet a “clear customer need that has been ignored by major beauty retailers”.
SKINGRAPHICA’s core products are meant to address the full life cycle of a tattoo.
For instance, PRIME is a lightweight serum containing ceramides, ectoin, and panthenol to hydrate and protect the skin barrier before a tattoo, and LOCK is a cream that supports newly tattooed skin by securing pigment, restoring barrier lipids, and reducing discomfort via ingredients like centella triterpenes and squalane.
Additionally, SHIELD is a daily moisturiser that uses a technology called TattooGuard UV-Defence System to protect against ultraviolet rays, blue light, and pollution, helping to slow pigment fading.
Claimed to be a world-first tattoo restoration cream, LUME is made with a dual-action formula infused with light-diffusing agents, gentle renewing actives, and nourishing emollients, to smooth and condition skin without compromising pigment.
It is especially beneficial for tattoos five years or older, helping them appear more luminous, defined, and vivid.
The brand launched with a direct-to-consumer model via its official website, shipping to over 50 countries from October 1.
Although currently not sold on third-party marketplaces or e-commerce platforms, SKINGRAPHICA is looking to enter select major retailers in the coming months.
Embracing body art
On a similar note, South Korea has legalised tattooing by non-medical professionals for the first time since 1992, after the Tattooist Act was passed by the country’s General Assembly on September 25, 2025.
The new law, which will take effect after a two-year grace period, will establish a licensing system and require training in hygiene and safety, allowing non-medical tattoo artists to operate legally and professionally.
Despite past stigma about tattoos, body art has become increasingly commonplace and sought after, particularly among the younger generation, as a form of self-expression.
This has led to major companies such as LG Household & Health Care (LG H&H) to launch tattoo printers, and convenience store chain like CU to introduce tattoo kiosks in their outlets.
