Three key areas in K-beauty to look out for in 2026
From technology and product innovations to business and market expansion, K-beauty remains a non-negligible part of the global cosmetics industry.
Founder of skin care brand Jelly Ko and consultancy firm STYLESTORY, discussed the key areas that are expected to shape the development of K-beauty in 2026.
These include shifts in consumer behaviour, product categories in demand, and regulatory enforcement that she hopes to see this year.
PCHi 2026 expands conference programme to support global industry growth
The 2026 edition of Personal Care and Homecare Ingredients (PCHi) is set to feature an expanded conference programme alongside a comprehensive showcase of technologies and solutions from around the world.
The trade show will take place from March 18 to 20 at Hangzhou Grand Convention & Exhibition Center.
The PCHi Annual Industry Conference 2026 will cover a wide range of topics spanning formulation science, ingredient technologies, dermatology research collaboration, medical aesthetic skin care, makeup innovation, fundamental research, regulatory developments, sustainability, global market access, AI-driven innovation, and more.
‘Increasingly impulsive’: Eurofragance discusses key fragrance trends in SEA
Barcelona-headquartered Eurofragance has opened its first Creative Centre in Jakarta, which would bring the company’s creative and technical expertise closer to customers in Indonesia and the broader region, strengthening its ability to deliver locally inspired fragrance solutions.
Balwinder Rolley, APAC General Manager at Eurofragance, shared with CosmeticsDesign-Asia on major trends in South East Asia, including colourless gourmand-style fragrances, and an increasing desire for individuality that is fuelling interest in niche and artisanal fragrances.
‘Tech a must’ in saturated market to attract consumers, reach business targets – Revieve
Beauty tech firm Revieve believes technology, especially AI-powered personalisation, is no longer an option but a vital asset to stand out in an increasingly saturated beauty market with sophisticated consumers.
While there are many digital tools focusing on static quizzes or generic recommendation engines that do not allow for “truly, deeply personalised solutions”, Revieve seeks to provide an experience that not only benefits the consumer, but also helps companies achieve higher conversion or retention rate.
One of the examples cited is its collaboration with Paula’s Choice Taiwan, which achieved more than 104% on new conversion target and 20.2% retention rate.
Breaking convention: Personalisation takes precedence over trends for LEEKAJA
K-beauty veteran Lee Kaja sheds light on how the perception of beauty, including hair care, has shifted in South Korea, with personalisation becoming an important area of focus.
“In the past, Koreans had a fixed image of what beauty looks like and everyone tended to chase after that ideal appearance. But now, thanks to K-pop and other K-content, people have been exposed to and are more receptive of different looks. This is also why personal colour analysis is trending,” Lee told CosmeticsDesign-Asia.
Her hair salon brand, LEEKAJA, which recently opened its first flagship in Singapore, is partnering Kao for the next four to five years on hair care products used and sold in the salon.
