Product profiles: Top stories on the product innovations in the APAC beauty space

1 – Amorepacific launches new personalised sensitive skin care brand

South Korean beauty conglomerate Amorepacific has announced the launch of a new personalised skin care brand for sensitive skin​ that offers consumers private one-on-one after-sales consultation services.

In addition to receiving products that are customised to one’s skin and lifestyle, customers also receive dedicated on demand one-on-one consolations with a beauty advisor through the Custom.Me+ application.

Aside from providing answers and advice, consumers can also receive various skin care and beauty content from their beauty advisor.

2 – Brillare aiming to become a water-free brand in one year

India-based skin care brand Brillare is kicking off its zero-dilution initiative​ which will see the brand phase out the use of water as well as synthetic ingredients in its formulations in bid to meet the demand for clean and natural beauty products.

The company has started its zero-dilution initiative, which promises its consumers products that do not contain water or synthetic ingredients.

At the moment, around half of the brand’s product line-up does not contain water and the company intends to be a 100% water-free brand in the next year.

3 – The Face Shop introduces first vegan skin care line with eco-conscious packaging

K-beauty brand The Face Shop has introduced its first vegan-certified skin care line​ which features eco-conscious refillable packaging to reduce the use of single-use plastic.

The Therapy is a skin care range under The Face Shop. The products feature ingredients such as edelweiss grown in the Swiss Alps and do not contain any animal-derived ingredients nor are they tested on animals.

The line-up is certified by the Korean Agency of Vegan Certification and Services, which is accredited by The Ministry of Food and Drug Safety (MFDS).

4 – LG H&H ventures into beauty tech with mini tattoo printer for North American market

South Korean firm LG Household & Health Care is set to enter the beauty tech space​ with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.

Printly is set to debut in the North American market through Arctic Fox, a US-based vegan hair care brand it acquired in 2021.

The brand has been popular among millennials and gen-Z consumers with over two million followers collectively on Tiktok, Instagram and Facebook. The firm said it would utilise Arctic Fox’s existing channels which it plans to expand this year.

5 – WOW Skin Science sets goal to use less than 50% of virgin plastic by 2023

India-based personal care brand WOW Skin Science has set a target to reduce its dependency on virgin plastic​ down to less than 50% by 2023.

The company most recently relaunched their bestselling Vitamin C Face Wash in a paper tube that uses 45% less plastic.

Currently, about 20% of the plastic the firm uses are post-consumer resin (PCR) and hopes to use less than 50% of virgin plastic by next year.