French beauty group develops heated devices to cater to Asian market demand

By Michelle Yeomans

- Last updated on GMT

Related tags Cosmetics

French beauty group develops heated devices to cater to Asian market demand
With its experience in electronics and electrical products, Jackel Beauty's latest heated cosmetic device has been developed specifically for the Asia Pacific market in an effort it says to keep up with demand for beauty applications on the region.

The France based company originally known for its work in the baby care industry crossed into the cosmetics sector in recent years with devices it says are designed to “multiply the efficiency of a cosmetic brand’s existing product."

As consumers seek an alternative, cheaper option in beauty, demand for at-home electronic devices have seen dramatic sales growth in recent years, and increasingly sophisticated technology is said to be helping to drive a new generation of effective electronic devices to play an increasingly important role in the cosmetics and personal care industry.

In light of this, Jackel has been developing products ranging from eyelash curlers including vibrating heating or cooling applicators, steam diffusers, tweezers with numerous technical options, rotary nail files, and skin purifiers for top cosmetic players in Europe and is now focusing on the Asia Pacific region with its heated eyelash curler for Dior.

Company spokesperson, Sarah Romay told that the new application is more likely to be popular on the Asian market as "lash curling is part of the makeup routine there, which is not the case in Europe - where lash curlers are still niche​.                          

Market researchers note growth potential of the segment

Kline’s industry expert Karen Doskow only recently told Cosmetics Design that the global electronic beauty devices market had experienced a dramatic 50 percent growth in 2011 and is set to grow at an industry-leading rate over the course of the next five years while Mintel revealed that beauty devices featuring kinetique energy are to be one of the hottest trends in the cosmetics market this year.

The use of the devices is also expected to lead to a counter trend, specifically beauty ingredients and formulations that limit or shield the skin from high energy blue or violet light while demand for a new range of actives is also said to be coming to market, including African Manilkara and Japanese apricot.

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