Durable beauty: Unilever, Nivea and Bulldog among flurry of brands in Loop UK zero-waste pilot platform

By Kacey Culliney contact

- Last updated on GMT

Loop's UK e-commerce platform features seven beauty and personal care brands: Nivea Men, Love Beauty and Planet, REN Clean Skincare, Bulldog Skincare, Beauty Kitchen, Molten Brown, and Noice Natural Toothpaste
Loop's UK e-commerce platform features seven beauty and personal care brands: Nivea Men, Love Beauty and Planet, REN Clean Skincare, Bulldog Skincare, Beauty Kitchen, Molten Brown, and Noice Natural Toothpaste

Related tags: TerraCycle, LOOP, durable packaging, reusable packaging, zero-waste, circular beauty, Unilever, Nivea, Beauty Kitchen, Bulldog Skincare

TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.

Already launched in France with Carrefour and the United States with Kroger and Walgreens, Loop’s waste-free e-commerce model would soon be rolled out in Germany, Canada, Japan and Australia. Designed by TerraCycle – a private US recycling and waste management company – Loop worked with brands to redesign packaging into durable and reusable formats and offered these online to consumers, in partnership with large retailers.

Among the collection of fast-moving consumer goods (FMCG) brands available on the UK platform – spanning food, drink, household cleaning and beauty – there were seven personal care brands: Nivea Men, Love Beauty and Planet, REN Clean Skincare, Bulldog Skincare, Beauty Kitchen, Molten Brown, and Noice Natural Toothpaste.

Convenient and responsible beauty retail

Loop said its pilot UK programme with retail partner Tesco meant consumers could “conveniently order and responsibly consume”​ a wide variety of products, including shampoos, soaps, moisturisers and toothpaste – all offered in durable refillable packaging.

Consumers were required to pay a deposit fee on each piece of packaging that was then fully refunded to them upon final return – done so either through a home pick-up or drop-off at more than 2,500 collection points across the UK.

Loop then sorted and professionally cleaned the packaging to “stringent health and safety standards”​ so that each product could be safely refilled by the manufacturer. “Cleaned and refilled products are simultaneously replenished as needed to the consumer, creating a convenient and safe zero-waste shopping system,”​ Loop said.

The eventual goal was to also make these reusable, durable formats available in-store across Tesco’s UK network next year.

Is mass beauty ready for durable?

Tom Szaky, founder and CEO of Loop and TerraCycle, said Loop had been “designed from the ground-up” ​as a means to reinvent consumption. The concept had considered learnings from “historic circular and sustainable models like the milkman from yesteryear” ​whilst at the same time honouring “the convenience afforded by our single-use consumption of today”.

Szaky previously told sister site CosmeticsDesign that in the last two years, the beauty and personal care industry had certainly opened its eyes​ to this and now understood the “crisis mode”​ and need to move away from single-use packaging.

And Amanda Balada, business development manager at TerraCycle Europe, told CosmeticsDesign-Europe last year that consumers were increasingly interested in alternative and durable package offerings.

“It’s true that consumers are more and more aware about sustainability, in general, and they are really purchasing products taking into consideration sustainable options,”​ Balada said.

“…They understand that durable is better than recyclable or reduced packaging, even if it’s single-use. I would say there’s a trend starting from consumers to move from disposability to durability.”

Related news

Show more

Related products

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

中国化妆品与个人护理

中国化妆品与个人护理

Eurofins Cosmetics & Personal Care | 24-Feb-2022 | Product Brochure

欧陆检测技术(深圳)有限公司
欧陆科技集团产品测试实验室 具有领先的技术和先进的设备 设施。我们致力于提供最具成 本效益和最高质量的测试,结 合高效的时间安排和完善的 最终报告,恪守客户至上的服 务承诺。我们的实验室通过了 ISO 17025认证,为在中国进行 采购的国际买家提供各种不...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast