Eco boost: Five recent developments in sustainable beauty across APAC

By Amanda Lim

- Last updated on GMT

Top stories on sustainable beauty in the APAC region. [Getty Images]
Top stories on sustainable beauty in the APAC region. [Getty Images]

Related tags Sustainability Packaging

We round up our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific.

‘Recycling has to end’: Beauty industry needs to focus on reuse and refill to tackle packaging predicament

The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.

The use of post-consumer recycled (PCR) materials and the implementation of recycling programmes are not helping the beauty industry curtail its output of packaging waste.

Instead, the CEOs of two circular beauty brands are urging the industry to explore solutions that focus on the other two 'R's of sustainability – reducing and reusing.

Less for more: Waterless beauty trend ‘bound’ to become mainstream – Lush

Lush Cosmetics’ Singapore director believes beauty is ready to be ‘100% waterless’ based on rising consumer education and its own innovations.

Speaking exclusively to CosmeticsDesign-Asia’s​ Beauty Broadcast series, director of Lush Cosmetics Singapore, Nafees Khundker, revealed that sales of waterless products have double in the last five years.

Khundker attributed the increase to better knowledge and education about sustainability issues such as plastic waste and water scarcity. This trend has accelerated over the past two years in the wake of the COVID-19 pandemic.

The big PCR problem: 90% of sustainable beauty packaging commitments will not be met by 2025 – expert

The CEO of plastic action platform RePurpose believes an “astonishing” 90% of sustainable packaging commitments will not be met by 2025 due to the lack of good recycling infrastructure.

RePurpose Global CEO and co-founder Svanika Balasubramanian raised doubts about the many sustainable packaging commitments that have been made by companies in recent years.

She added that the beauty industry does not have a good idea of what circularity truly entails.

Thorn to tissue: N&E Innovations produces durian-husk wet wipes, targets ME and China expansion

A Singapore firm that has created wet wipes from durian husks hopes its product differentiation can propel it to success in the Middle East and China, as well as in South East Asia.

N&E Innovations’s latest offering is a unique wet wipe made of specific parts extracted from ground durian husk. The soaking agent is made with the firm’s proprietary Vi Kang 99 technology that can inactivate up to 99% of viruses and bacteria.

The firm’s formulation could reduce carbon emissions by around 300 metric tonnes.

China green beauty: Celebrity endorsements increases purchase intent among youth

Celebrity endorsements are playing a crucial role in the development of China’s green beauty space, according to a new study.

The research​ titled “Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth”​ was published in the journal Frontiers in Psychology.

Data showed that a celebrity’s attractiveness, trustworthiness, and cause-fit had a significantly positive, albeit indirect, effect on the intention to purchase green cosmetics among young Chinese consumers.

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