China officials to model supply chain efficiency on Europe

By Lucy Whitehouse

- Last updated on GMT

China officials to model supply chain efficiency on Europe

Related tags Investment China

Officials from China’s Ministry of Commerce have been gathering insight into supply chain efficiency during a tour of various major manufacturers in Europe, including L’Oréal and P&G.

During an official visit in May, the group of Chinese representatives toured the facilities of these companies, and were shown various key elements behind supply chain efficiency, according to Supply Chain Analysis.

The topics highlighted included: the standardisation of platforms; the effective employment of trucks and equipment; investment in forecasting and ordering systems and technology; and the use of lean inventory management.

Knowledge sharing

The exercise in sharing best practice across markets is set to enhance the global efficiency of supply chains, according to Supply Chain Analysis​, with the publication noting that although different markets have different demands, there are common elements that benefit from alignment.

“The tour has helped the Chinese delegation understand what elements of the European supply chain can be applied to streamline the supply chain,”​ the industry news outlet stated of the recent visit.

The delegation were particularly focused on dedicated loading bays and standardised pallets, container management systems and trucks.”

Global focus

As the ongoing rise of global connectedness plays out, beauty leaders are investing in making sure their supply chains are up to an international setting.

Shiseido is one such example, having recently invested in its worldwide internal communications systems: in a move intended to help the company operate more effectively on a worldwide scale, the ‘Box’ cloud technology will allow 10,000 Shiseido employees share files, collaborate and improve content management.

Our platform will be key to strengthening the company’s communication and collaboration across teams, which is one of Shiseido’s most critical global initiatives,​ the company behind Box explained in a blog post.

The move comes at a time when Shiseido is revamping its global brand image, confirming that the company is keen to make serious inroads with strengthening and unifying its international appeal.

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