WATCH: Ageing with grace – How the anti-ageing beauty category is evolving in Asia
A decisive shift has taken place around anti-ageing beauty category, thanks to more informed consumers and a greater focus on health and wellness. The new outlook on ageing means cosmetic companies and brands now have to cater to an increasingly pro-ageing Asian consumer.
On this episode of The Beauty Broadcast, we sat down with Jacqueline Nonis, client success manager of Porcelain to learn how its aesthetics and skin care brand is adapting to the changing perceptions and demographics of their consumers.
Later, we spoke to Lisa Lien, marketing manager at Corum, a Taiwan-based ingredient company to learn how personal care companies can stand out in the saturated anti-ageing category.
Lastly, we speak to Snow Hsieh, international sales manager at Corum, to learn how the company is embracing the changing consumer attitude on ageing to create exciting new concepts and ingredients.
Take a look at our video for more.
