What’s trending? The most-read stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

A round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [St. Botanica]
A round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [St. Botanica]

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In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the make-up products driving Japan’s make-up recovery, the latest Beauty Broadcast episode on brand collaborations and more.

1 – ‘Storming the market’: Natural beauty brand Skinella says sheet mask sales in India are soaring

Sheet masks are ‘storming the market’​ in India according to natural beauty brand Skinella, which is now exploring new launches after its first three variants performed ‘phenomenally well’.

Skinella offers natural vegan products inspired by superfoods such as berries, kiwis and honey. The brand is a subsidiary of Cosmic Nutracos, a beauty and wellness company that also produces the health food brand Gaia.

In the midst of the chaotic pandemic situation, the company observed a rapid change in beauty trends.

At first, the demand for hygiene products ballooned as a consequence of the outbreak, pushing the company to develop products like hand cleansing gels to cater to the market demand.

2 – Problem solvers: More mask-friendly product launches aiding recovery of make-up spend in Japan

Japanese consumers appear to be slowly increasing their expenditure on make-up​ as more new product launches help them adopt more mask-friendly cosmetic habits, according to a new report.

Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed over 15 million product reviews from around 16 million monthly visitors.

Since launching in 1999, it has spun off into a retail business that has an offline and online presence in markets such as Japan, Taiwan, Hong Kong and Thailand.

The first bi-annual survey was conducted on 10,000 @cosme members in May this year. The results showed that the cosmetic habits of consumers continue to be impacted by the COVID-19 pandemic in the first half of 2021.

3 – WATCH – Disrupt and innovate: How beauty brands are ‘raising the table stakes’ with co-creation and collaboration

On this episode of the Beauty Broadcast, we explore how beauty companies MyGlamm and Nodspark are collaborating with their consumers and partners​ to help their respective brands reach new heights.

Engaging in co-creation opens up a world of possibilities for companies, allowing them to tap into a seemingly endless well of innovative ideas and keep their finger on the pulse of what the market wants.

India-based beauty brand MyGlamm, has made its business keep in constant contact with its consumer base, actively listening to their needs and concerns to inform its product development strategy.

The company’s ecosystem encompasses its brand and its content platform, PopXO, which has enabled it to nurture a community of millions of followers that shares product feedback via surveys, focus groups and through consumer data insights as well.

4 – India’s St. Botanica aiming to achieve sales of $13m this year by bringing global trends to the domestic market

India-based St. Botanica believes it is on its way to achieving its goal of surpassing U$13m​ in sales this year as it is set to launch a slew of skin care products that tap into the consumer demand for transparency.

The brand was established in 2015 by personal care firm Emmbros Overseas, which also owns four other brands including Oriental Botanics and Man Arden.

They are available on its official websites as well as leading e-commerce platforms in India, including Amazon, Flipkart and Nykaa. It is also available offline through several retail counters.

In the past year, the company managed to grow and profit despite the chaos of the pandemic. Founder Sahil Mehta attributed this to the brand’s wide-ranging product portfolio and its strong digital presence.

5 – Harnessing hemp: Koru Pharmaceuticals develops K-beauty skin care made with hybrid Korean variant

South Korean biopharmaceutical start-up Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil​ derived from a hybrid Korean hemp variant.

Based in Seoul, Koru Pharmaceuticals specialises in anti-ageing medical aesthetic and skin rejuvenation products. Its portfolio includes fillers, bio-revitalization and mesotherapy products, masks, threads and lipolytics.

The firm’s latest brand, Mesohemp, is a skin care range that contains a native Korean species of hemp called green hemp – a hybrid of imported cannabis from the Netherlands and Korean hemp.

Cultured in domestically, the ingredient contains 460 natural substances including Omega 3, 6, 9, and at least 20% cannabidiol (CBD), claims the company.

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