What’s trending? The most-read stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

 A round-up of the recent trend developments in the APAC beauty and personal care market,[Biologique Recherche]
A round-up of the recent trend developments in the APAC beauty and personal care market,[Biologique Recherche]

Related tags trends Apac Cosmetics

In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight innovation in the body care category, a luxury personalised beauty service, and more.

Why now is the time for innovation in the body care category - WATCH

The rise of self-care and the body positive movement are boosting interest in the body care category, but there is still a need for more research, ingredients, and even devices to drive future growth.

In the past, body care products were not something that people spent money on. However, recent events like the global pandemic have led to people to change their mindset.

As such, they are now willing to put more effort and money into caring for the skin below the chin.

Biologique Recherche launches ultra-luxury personalised services in Thailand

Luxury French skin care brand Biologique Recherche believes the Thai market is ready for its haute couture personalised skin care services and will use it as a springboard to further expand in South East Asia.

Thailand is the first SEA market it has expanded the haute couture service to.

Speaking to CosmeticsDesign-Asia​ at the inaugural Cosmoprof CBE ASEAN exhibition in Bangkok, Raphaëlle Faure, APAC Director, said she believed the SEA market was ready for this top-of-the-line service.

Thailand’s Cathy Doll sets sight on premiumisation with perfume, make-up

Thai mass market megabrand Cathy Doll is working towards premiumisation with new offerings in perfume and colour cosmetics.

Last year, the brand expanded into fragrances with the intention of capturing new consumers.

For the next 12 months, the company will continue to focus on premiumisation – this time for the colour cosmetics category, where it is expecting growth to come from.

Customised cosmetics will become ‘centrepiece’ of K-beauty in a post-COVID market – Review

Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.

A new review published in the Journal of Cosmetic Dermatology has suggested that custom cosmetics innovation will become the “centrepiece” of the K-beauty industry in the post-pandemic market.

The review, published on August 30, postulated that the rise in demand for customised cosmetics was due to the changes in consumer patterns triggered by COVID-19.

Japanese brand launches its first sheet mask ‘designed exclusively’ for men

Japanese male cosmetics brand Uno has launched a sheet mask that has been developed according to the skin needs, concerns, and facial size of men.

According to the brand’s consumer research, there is a particular demand for sheet masks among male consumers, as it is seen as a convenient and fast way to care for the skin.

In September, the brand rolled out its first sheet mask for men, Uno Skin Moisture 3D Mask, in Japan. The brand hopes that it can encourage men to take up the habit of applying a sheet mask weekly.

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