What’s trending: The most-read stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

Trend insights from L’Oréal, Olive Young, Kosé and more. [L'Oréal]
Trend insights from L’Oréal, Olive Young, Kosé and more. [L'Oréal]

Related tags trends Cosmetics

In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we reveal insights from L’Oréal, Olive Young, Kosé and more.

Inclusivity a ‘strategic priority' for diverse APAC region – L’Oréal

Considering inclusivity in product development is a priority to satiate demands from diverse consumers in the Asia Pacific region, says L’Oréal head of research and innovation.

In January, the French beauty major unveiled two new prototypes: HAPTA and L’Oréal Brow Magic.

L’Oréal said it was aiming to debut both devices in the US this year and was aiming to roll out the launch in the diverse APAC region, where appeals for inclusivity in beauty are rising.

Olive Young testing the waters in Middle East with makeup brand Wakemake

K-beauty retailer Olive Young is making inroads into the Middle East region with its in-house colour cosmetics brand and plans to launch more of its own brands this year.

The company announced in February that it would be targeting the Middle East “in earnest”​ this year.

The pilot expansion started in the United Arab Emirates (UAE), which was chosen for its large population of under-30s. The UAE would also serve as the retailer’s regional base of operations.

Why constant experimentation is vital to attract Gen Z and Gen Alpha consumers – SUGAR CEO

Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.

To ensure the future of the brand in the rapidly evolving Indian beauty market, it must now turn its gaze towards younger consumers, said co-founder and CEO Vineeta Singh.

“If you don’t attract the gen Z and you’re not even considered by gen alpha, then as a brand you’re done.”


Kosé highlights importance of inclusive beauty developments in diverse SEA region

Kosé’s Singapore subsidiary believes the company’s global commitment to develop inclusive products will be a boon for the diverse SEA region and countries such as Singapore.

The company recently launched the renewed Sekkisei Clear Wellness sun care range in Singapore and underlined that it was suitable for both genders.

moving forward, Kosé was also considering developing new skin care products that are more inclusive in terms of age.Furthermore, the push for inclusivity would expand beyond Kosé’s skin care products.

Vegan labels will become ‘as important’ as halal certification for cosmetics – Korean agency

Vegan certification accredited by a third party will build customer trust and open up more sales avenues for cosmetic brands, says a South Korean agency.

Youngin Kim, manager of the Korea Agency of Vegan Certification and Services (KVCS), believes that vegan certification will become a symbol of endorsement that is as important as halal certification in the future.

“For cosmetics, even if all the ingredients are indicated on the product label, it is difficult for consumers to determine whether the raw materials are suitable for vegan use.”​ 

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