Japanese beauty giant Shiseido has partnered with South East Asian e-commerce firm Lazada to engineer the online-to-offline expansion strategy of skin care brand Elixir in the region.
South East Asian e-commerce platform Lazada is partnering with beauty tech firm Perfect Corp to enhance its ability to provide beauty consumers with “immersive real-world experiences”.
UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
A growing number of cosmetic brands are turning to livestreaming in South East Asia as a way to supplement the loss of physical interaction with consumers due to the COVID-19 pandemic.
South East Asian retailer Lazada says the lines are continuing to blur between online and offline, with the e-commerce giant unveiling a new physical store with Amorepacific in Singapore.