Broccoli makes its' way into fragrance trend

By Michelle Yeomans

- Last updated on GMT

Broccoli makes its' way into fragrance trend

Related tags Fragrance insight manager Odor Fruit Aroma compound

Fragrance supplier, Seven Scent, reports growing interest in vegetable fragrances and reveals fresh new concepts for personal care products. 

The use of vegetables such as cucumber and avocado in skin care may not be new, but what we are seeing now is a broadening of this trend to include more unusual ingredients such as broccoli, spinach and peppers. 

Kale, for example, has been phenomenally successful as a superfood and widely adopted in skin care and even nail varnish. 

According to the fragrance supplier, most are positioned within niche brands but many are already proving popular in Asia and starting to enter US and European markets. 

"It’s definitely one to watch,​" says Miri Scott, fragrance insight manager for Seven Scent.

Developing concepts around this emerging segment

Seven has developed three vegetable-inspired fragrance concepts around this emerging trend for shower gels, body lotions and shampoos. 

The supplier's first concept features kale with a blend of pea pods, green olives and fruity melon and forest woods.

The second comprises of green tea and wheatgrass which Scott says lends an unexpected feisty heart to our herbaceous scent.  

"Our third leverages consumer familiarity with cucumber and avocado but produces a more vibrant scent with soft notes of jasmine, cyclamen and mimosa​,” explains Scott.

Talking point for future fragrances

Allergens remain a talking point for the fragrance industry as new regulation comes in.

Other areas of focus for the profitable segment includes growth opportunities, particularly in emerging markets, and Asia’s flourishing market, which accounts for 24% of the global fragrance market.

In recent years, vintage fragrances have also been making a significant comeback, a trend where tradition meets modern spirit.

It comes about because of consumer confusion caused by short lived product life cycles and the need to create a greater connection through distinctive and evocative fragrance.

All rounded traditional and familiar scents will be in cosmetic and personal care products more and more as 2015 progresses.

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