Green Cosmetics

Sustainability, science and selling

Sustainability, science and selling

By Natasha Spencer

As sustainable and environmentally-friendly product launches, marketing messages and board-level initiatives gather in pace, cosmetics and personal care brands are innovating technology and packaging to stand out.

The rise and rise of vegan claims for cosmetics

Natural & Organic Labelling Special Edition

The rise and rise of vegan claims for cosmetics

By Simon Pitman

Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.

Are free-from products creating harm or safety?

Natural & Organic Labelling Special Edition

Are free-from products creating harm or safety?

By Natasha Spencer

Free-from claims are designed to provide reassurance to safety and health-conscious consumers, which, in turn, help build trust and confidence in their purchasing decisions. But are they proving successful? Or is the real harm in the nature of these free-from...

Indie Beauty Profile Mary Futher kaia naturals

Indie Beauty Profile

Mary Futher, kaia naturals

By Deanna Utroske

In her Indie Beauty Profile, Mary Futher, founder of kaia naturals, describes a brand that puts “careful thought, scientific research, [and] naturally derived ingredients in every product,” to save her customers the trouble of scrutinizing labels; and...

Kimex on how to harness bespoke fragrances

Exclusive interview

Kimex on how to harness bespoke fragrances

By Natasha Spencer

Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.

How do we know what’s really natural?

Part 2 Naturals Focus

How do we know what’s really natural?

By Natasha Spencer

We asked Belinda Carli what we as consumers think we’re buying when faced with a natural label, scientifically and from a formulations perspective, what they actually are, and what needs to be done to help consumers make assure and intentional purchasing...

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