As sustainable and environmentally-friendly product launches, marketing messages and board-level initiatives gather in pace, cosmetics and personal care brands are innovating technology and packaging to stand out.
Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.
Free-from claims are designed to provide reassurance to safety and health-conscious consumers, which, in turn, help build trust and confidence in their purchasing decisions. But are they proving successful? Or is the real harm in the nature of these free-from...
Teens, natural and organic stories, dry masks — all are dominating the burgeoning global facial mask skin care segment. But how can marketers embrace ingredient sourcing, innovative product launches and engaging social media strategies to communicate...
Symrise is releasing a naturally derived version of its skin hydration product Hydrolite 5 that is made of by-product of sugar production, on the back of rising demand for natural and sustainable products.
The California State legislative has approved The California Cruelty-Free Cosmetics Act with a stunning 80-0 vote that will make the state the first in the US to implement such a law.
In collaboration with six Japanese companies, the leading cosmetics and personal giant enters into the Forest Stewardship Council Certified Procurement Declaration.
For the first time, Natural & Organic Products Asia will display organic European skin care along with demonstrating leading products and conducting business seminars.
In her Indie Beauty Profile, Mary Futher, founder of kaia naturals, describes a brand that puts “careful thought, scientific research, [and] naturally derived ingredients in every product,” to save her customers the trouble of scrutinizing labels; and...
Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.
We asked Belinda Carli what we as consumers think we’re buying when faced with a natural label, scientifically and from a formulations perspective, what they actually are, and what needs to be done to help consumers make assure and intentional purchasing...
