in-Cosmetics Asia 2019

VIDEO: Ashland tackles natural and sustainable sun screen concerns with new cellulose-based film former

By Amanda Lim

- Last updated on GMT

Related tags In-cosmetics asia Sun care Natural cosmetics Sustainability

Ashland has launched its first natural water-resistant film former, which it believes is the keystone to formulating more natural and sustainable sun screens.

Ashland Antaron ECo is made from sustainably-sourced wood-derived cellulose and utilises water-based manufacturing processes.

Launched at in-cosmetics Asia, It is part of Ashland’s initiative to become a more sustainability-focused company.

“In the last few years we've established a sustainability council and have done a tremendous amount of work to a much more sustainable company. [Antaron ECo] is one of our first launches where sustainability was the number one focus for the launch,” ​said Joe Torella, VP of Skin Care, Ashland.

He told CosmeticsDesign-Asia​ that Antaron ECo was a crucial launch for the company as it offers an effective and sustainable solution to formulating sun screens.

“People now want everything, and they want it yesterday. The importance of creating a more sustainable [sun screen] is so high with all the concerns over reef safety, micro-plastics, personal health… we couldn’t wait to launch this product. We needed formulators to have this now.”

Check out the video above for the full interview.

Related news

Show more

Related products

Give collagen and your products a boost

Give collagen and your products a boost

Content provided by Lycored SARL | 14-Feb-2024 | White Paper

Lumenato, Lycored’s scientifically supported proprietary wellness extract, gets to work quickly complementing and protecting the structural benefits of...

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast