in-Cosmetics Asia 2019

VIDEO: Ashland tackles natural and sustainable sun screen concerns with new cellulose-based film former

By Amanda Lim contact

- Last updated on GMT

Related tags: In-cosmetics asia, Sun care, Natural cosmetics, Sustainability

Ashland has launched its first natural water-resistant film former, which it believes is the keystone to formulating more natural and sustainable sun screens.

Ashland Antaron ECo is made from sustainably-sourced wood-derived cellulose and utilises water-based manufacturing processes.

Launched at in-cosmetics Asia, It is part of Ashland’s initiative to become a more sustainability-focused company.

“In the last few years we've established a sustainability council and have done a tremendous amount of work to a much more sustainable company. [Antaron ECo] is one of our first launches where sustainability was the number one focus for the launch,” ​said Joe Torella, VP of Skin Care, Ashland.

He told CosmeticsDesign-Asia​ that Antaron ECo was a crucial launch for the company as it offers an effective and sustainable solution to formulating sun screens.

“People now want everything, and they want it yesterday. The importance of creating a more sustainable [sun screen] is so high with all the concerns over reef safety, micro-plastics, personal health… we couldn’t wait to launch this product. We needed formulators to have this now.”

Check out the video above for the full interview.

Related news

Show more

Related products

show more

Stabilized Pure Retinol

Stabilized Pure Retinol

Tagra Biotechnologies | 14-Sep-2020 | Product Presentation

Retinol is highly recognized as a very effective vitamin for anti- aging treatment due to its capacity to stimulate collagen production, accelerate cell...

The DSM Imp’Act Card™

The DSM Imp’Act Card™

DSM Nutritional Products | 22-Jul-2020 | Product Presentation

At DSM, we are committed to make all our products as sustainable as possible throughout the value chain. One way we are working towards this goal is with...

Multifunctionals for modern product protection

Multifunctionals for modern product protection

Symrise | 15-Jul-2020 | Technical / White Paper

The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play...

Related suppliers

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast