Voice of the Industry

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

stock image

Editor’s Spotlight

The conscious beauty supply chain

By Deanna Utroske

Conscious personal care consumers, mission-driven fragrance brands, and feel-good cosmetics marketing campaigns are hard to miss now days. So smart suppliers and distributors are not only helping beauty makers tell more nuanced ingredient stories, they...

Follow us

Featured Events

View more

Products

View more

Webinars