With an ocean of information that can chart consumer behaviour and reveal their innermost desires, big data is empowering indie beauty brands to create truly one-of-a-kind products and services that take bespoke beauty to a whole new level.
While much of the cosmetics and personal care industry is preoccupied with flashier categories (like color and skin care) and emerging technologies (like microbiome-friendly ingredients), an astute group of independent personal care brand leaders are...
Free-from claims are designed to provide reassurance to safety and health-conscious consumers, which, in turn, help build trust and confidence in their purchasing decisions. But are they proving successful? Or is the real harm in the nature of these free-from...
Actor Kate Winslet is the face of a new UK partnership between Lancome and The National Literacy Trust, promoting literacy skills for disadvantaged women.
Teens, natural and organic stories, dry masks — all are dominating the burgeoning global facial mask skin care segment. But how can marketers embrace ingredient sourcing, innovative product launches and engaging social media strategies to communicate...
Today, consumers are asking more questions about products and raw materials, resulting in heightened and ongoing interest in cleanliness and hygiene to suit consumer lifestyles.
Indie brands may well be perceived as the welcome disrupters of the beauty world. These small, often independently-funded outlets, are making a big impact on cosmetic aficionados.
Speciality chemicals name, Evonik, on how it hones its diverse product collection for the nature-focused and fast-paced Korean and Chinese consumer demands.
China is the biggest cosmetics market in Asia-Pacific and second to the US as the dominating global power nation for all things beauty and personal care.
Are cosmetic product reports accurate in their representation of lead in cosmetics? We ask Belinda Carli, Director, Institute of Personal Care Science what the reality is.
