Voice of the Industry

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Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

Asia skin care analysis: How to win over... Asian skin care consumers

How to win over… Asia’s sophisticated skin care consumers

By Amanda Lim

We reveal exclusive insights into the Asian skincare market with expert viewpoints from Melvita, Elizabeth Arden, StyleStory, and more, discussing the shifting landscape, emerging consumers, and strategies needed to stay ahead in this increasingly competitive...

Top 3 Skin Microbiome Trends © Artur Plawgo Getty Images

From the experts: Top 3 trends in skin microbiome research

By Cassandra Stern

As consumer interest in microbiome-friendly skin care continues to grow, Dr. Oliver Worsley, CEO and Co-Founder of Sequential, discusses the latest research trends and innovations shaping the future of the cosmetics and personal care industry.

What are the new and unexplored categories in beauty?

What are the new and unexplored categories in beauty?

By Kirsty Doolan

Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.