Voice of the Industry

Chinese consumers are “all-in on naturals”

Chinese consumers are “all-in on naturals”

By Natasha Spencer

Global marketing strategy consultancy, Clear, conducts study to explore how Chinese, US and UK brands are drawing in loyal consumers in the natural cosmetics segment, and how Chinese traditional remedies are proving a source of inspiration.

Vietnam: Why it is a growing choice

Exclusive interview

Vietnam: Why it is a growing choice

By Natasha Spencer

We explore the popularity of the South East Asian market with Taiwanese medical beauty name, Chlitina, following its expansion into the region.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

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