3. Social Media and 'Selfies'
There has also been an expanded presence of social media, particularly selfies, and this is impacting the interaction between manufacturers and consumers.
As consumers continue to be increasingly technology-savvy, online social media such as Instagram and Facebook remain the key drivers influencing the success of beauty and personal care brands.
Ting says the fashion trend of taking 'selfies' is also influencing consumer choice within skin care and colour cosmetics, driving demand for products which emphasize photo-perfect quality looks.