JDO creates new salon tier with Unilever
JDO Brand Design & Innovation has created Andrélon Deluxe, a new premium salon tier for Dutch hair care brand Andrélon, with Unilever. The range comprises ten SKUs across three variants and aims to offer professional salon haircare at a more accessible and affordable price.
JDO was briefed to develop the new tier to stand above and be clearly differentiated from the core range whilst working with existing core design.
Satin finished tubes have been introduced, while soft vignettes replace the previous heavier core graphic elements.
Ray Smith, creative director at JDO said, “The packs build on the recognisable purple branding and playful nature that we associate with the Andrélon brand, but offer a more sophisticated look and feel to secure our position in this more premium territory.”